Hello, amazing agents! We just wrapped an excellent interview on the Realestateable podcast with our brilliant guest, Nobu Hata. We talked about how to use AI in real estate for the biggest gains. His insights on AI and how it fits into real estate helped us understand both the WHY and the HOW of why all agents should be using AI to their advantage. Needless to say, we are believers! Here's the lowdown on what Nobu shared, and trust me, you're gonna want to lean in for this:
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It’s Time to Get Used to AI: Most of us have already used chatbots and ChatGPT as consumers. Our buyers are using them too. AI facilitates the decision-making process for our buyers, and we can use it to help us understand how. Virtual walkthroughs and chatbots are just the beginning - try asking ChatGPT what potential buyers are searching for and digging deeper from there. Use what you learn to augment your marketing strategy to get potential buyers off the internet and on their way to an appointment.
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Tech Meets Touch: Mixing AI with our personal flair is where the magic happens. AI is fab for the heavy lifting, but our human touch seals the deal. AI can’t create all of your outreach from thin air, but it can help you personalize messaging for all the people in your CRM, for example. We hope this doesn’t need to be said, but… please ALWAYS proofread everything written by ChatGPT or any other AI you’re using - they’re NOT perfect.
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Never Stop Learning: Nobu reminded us how important it is to keep our skills up-to-date and our minds open. Platforms like Lofty and Realvolve? They're not just tools; they're our stepping stones to staying ahead in the game. We recommend using the ChatGPT plug-in for Chrome and trying the Copilot app to see how they can help you be more efficient. It's all about asking the right questions to make AI work harder for us.
Embracing change and staying client-focused is the name of the game if we want to keep winning. So, are you ready to dive into this AI wave and surf to success? If you know someone who could benefit from learning how to use AI in real estate as an agent, send this blog their way. And if you want to hear more from Nobu Hata, you can check out the full scoop on episode 37 of Realestatable. And remember, whenever you need real estate pros to chat with, Realestateable.com is your spot!
