Tiffany and Ashlee: Where to Get Leads in a Down Market

In today’s episode of the Realestatable podcast, our hosts Tiffany and Ashlee go over different ways you can continue to generate leads and create revenue, even when the real estate market is down.

Getting Back to Basics

One of the most important things to remember is that: Real estate is a business all about helping people. By adding value to clients, you’ll help generate leads.

Ashlee has found a lot of success with focusing heavily on open houses in the current market. It allows her to make connections with potential clients and is enjoyable to her.

Both Ashlee and Tiffany approach open houses with a servant’s heart, not the heart of a seller. Instead of focusing on generating a lead, they focus on genuinely helping potential clients.

Following Up

Another way Ashlee and Tiffany have continued to generate leads despite the current market is through following up with past clients. Follow up is one of the MOST important aspects of the real estate market.

Virtually every realtor has some client they’ve worked with in the past that they should be following up with. Ask that client if they want to do business again or if they know of anyone who might want to.

Sponsorships

Sponsorships are another fantastic and cost effective way to market yourself and your real estate business. In the past, Ashlee has sponsored children’s events and worn branded merch at the events.

Be active in community events. Something as simple as providing snacks for an event or place along with contact information cards is an easy way to help generate future leads for yourself.

Facebook Groups

Both Ashlee and Tiffany have created different Facebook groups for their local markets. In these groups, they provide information on not only the area, but also on different points of interest.

This allows them to be seen as a resource of information in their local markets as well as directly connect with potential clients.

Appreciation Events

The last method that Tiffany and Ashlee have used to generate leads is hosting appreciation events for their clients.

Whether it be buying tickets to sporting events or renting out amusement parks, by hosting events for your clients you are adding value to them and helping to establish genuine relationships. This all translates to more potential business.