Election Madness: Navigating Buyer and Seller Behavior In an Election Year | Tiffany & Ashlee - 050
Elections affect every aspect of our lives, and the process of buying and selling homes is no exception. But how can you guide clients through the complexities of real estate during an election year? Listen to this episode to navigate the real estate...
Elections affect every aspect of our lives, and the process of buying and selling homes is no exception. But how can you guide clients through the complexities of real estate during an election year? Listen to this episode to navigate the real estate market amidst election season.
Post-Election Decisions
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One notable shift is that many buyers are delaying their decisions until there is certainty about the new president. Some believe that interest rates may increase after the election, though from our perspective, this isn’t necessarily true.
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Regardless of the election, the real estate market typically slows down during the winter months. Instead of focusing on the election, consider emphasizing the holiday season.
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You might suggest to clients that they need more space for holiday gatherings, making now a great time to buy rather than waiting.
Unique Strategies for Agents
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Election-year media coverage often complicates decisions, causing clients to hesitate. Consider using portfolio reviews or mini CMAs (Comparative Market Analysis) as unique strategies for neighborhood targeting and adding value to past clients.
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This approach helps clients stay informed about the real estate market and avoid confusion from media coverage.
Staying Resilient and Client-Focused
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Elections can create uncertainty and strain client relationships. During this time, it’s essential to focus on long-term goals and client engagement, rather than immediate transactions.
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Regardless of political cycles, real estate goals should be based on personal needs and timing.
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Providing clients with real estate data on optimal buying or selling times can help shift their focus away from the election and prevent delays in decision-making.
“But be sure to remind clients that real estate decisions are ultimately driven by personal needs and timing.” - Ashlee Jankovich
Resources
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
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Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
