Jimmy Burgess: 3 Tips for Real Estate Agents for 2024

“Somebody’s going to have their best year ever. Why not you?” – Jimmy Burgess.

Whether you’re a new agent facing the daunting task of preparing for 2024 or you’re experienced and just looking for ways to step your game up, we’re bringing you these tips so that you can prepare to have your best year yet. 

• Unsolicited Video CMAs: Talk about adding value! As Jimmy so often says, “If you focus on buyers, you are a real estate salesperson. If you add value to your homeowners, you are running a real estate business.” Show homeowners in your area that you’re willing to provide information and go the extra mile with video CMAs. This proactive strategy positions you as an expert and builds trust and rapport with potential sellers. By compiling a list of potential sellers, ranking their likelihood to sell, and sending customized video CMAs, you display professionalism and a willingness to go the extra mile.

•  Make a Plan for Expired Listings: These represent a valuable pool of potential clients who are often frustrated from not having sold their properties and may be receptive to a fresh marketing approach. By adopting diverse and consistent communication strategies, you can rebuild their trust and demonstrate your capability to succeed where others have not. This includes personal visits, targeted mailers, and understanding the unique challenges faced by these homeowners.

• Host Open Houses: By hosting them an hour before publicly announced times, you target both curious neighbors and serious buyers recommended by neighbors, resulting in a dynamic event that can lead to immediate offers or new listings. Follow-up is key; gather testimonials from attendees and share these on social media to foster trust and credibility. Maximizing outreach efforts like door knocking and phone calls in the neighborhood can also yield surprising opportunities.

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