Fourth Quarter Real Estate Goals: What Realtors Must Do Before 2025

It’s the last quarter of 2024, and what’s on your mind is the magical time of the holidays—good food, quality time with family, and the Times Square ball drop.

With everything going on, you might forget all about setting goals for your real estate business. Here’s a fair warning: Don’t do that!

This is the time of year when you really need to plan out every last detail of your goals for 2025. In episode 049 of the Realestatable podcast, we share several ways you can finish the fourth quarter of 2024 strong and springboard your real estate business into 2025.

Here’s a little snippet of what you can gain from listening to the episode!

Fight to Keep Motivation Alive During the Holidays

We get it! All that holiday soul food makes you feel less motivated to do work. But now is not the time to start slacking off.

Yes, a nap does sound good after a full-course meal, but you can’t let it stop you from reaching your real estate goals.

One way to strike a good balance between fun and business is to set SMART goals. This stands for:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

Setting SMART goals makes it easier for you to keep going without overwhelming yourself. Also, don’t forget to keep track of your accomplishments, as it can improve your success. Even completing the smallest goals will help you stay on track to reaching your larger goals.

Lead Generation is More Than Just Cold Calling

One of the best ways to bring in more clients for 2025 is to do more lead generation during the fourth quarter of 2024. But this doesn’t mean you have to make 100 cold calls in one day.

The holidays are the perfect time to focus on your warm leads. Research shows that 60% of consumers enjoy receiving holiday marketing emails. 

This is a great opportunity for you to send out holiday cards to show you care about your clients. It’s also a way to ask for referrals.

Don’t worry about sounding too salesy. If you don’t ask, they might go elsewhere to do business. Plus, since you’ve taken the time to think of them during this special time of year, they may be more willing to offer referrals.

Maximize Marketing Automation

The power of automation can help you stay in contact with your clients and streamline your marketing efforts.

During this fourth quarter, take the time to tighten up your CRM system, making sure it includes your clients’ information and recent interactions. It’ll also make it easier to send personalized holiday marketing cards. 

To make your email marketing even more effective, we’ve created templates for you. Order these email templates to save time and energy this holiday season.

Holiday Social Media Content

Don’t slack on your social media posting during the holiday season—it’s the best time to create more real estate content.

Leverage the holidays by creating content that ties into festive themes. For example, you can show sellers how to decorate their homes when selling during Halloween.

You can also provide first-time home buyers with tips on what to expect when buying a home during the holidays. Just remember to stay active on social media and engage with your audience to help bring in more clients for 2025.

Oh, and one last thing—it’s even better to stay on top of your social media content when you have a handy planner. Build stronger connections and long-lasting relationships by grabbing a copy of our weekly posting planner.

Improve Customer Experience

Another task you should focus on during the fourth quarter is improving your customer experience. This can help you get a five-star rating on Google for your real estate business.

One way to do this is by creating a group chat with you, your administrator, and the client. This will allow you and your client to stay on the same page, and your administrator can answer questions if you’re unavailable.

You can also create service packages that outline the steps you’ll take with clients throughout the process. These packages provide clarity on what clients can expect from you.

Prepare the Fourth Quarter for a Successful 2025

Don’t wait until January 1st to start focusing on your real estate business. Use our strategies from episode 049 to lay the groundwork for a prosperous year. If you’re looking for more insights, advice, or just want to connect, book a one-on-one session with us.