AI Tools for Social Media: What Are Expert Agents Using?

Most agents who are successful in today's market are using social media to their advantage. So how do they find the time to post all day, and how do they make it look so easy? You may already know the answer - they're using AI. And before you try to tell us AI just "isn't for you" ... just keep reading. We spoke to Patricia AndreeWiltens and Tony Persaud, Jr. of the Unengaged Agent to talk about strategies and tools you can use to make the most of your social media presence.

Using Social Media to Connect With Clients

Tony and Patricia let us know about an important trend: more consumers are turning to social media as their go-to search tool. Research shows that 46% of Gen Z and 35% of Millennials trust social media more than Google when it comes to figuring out who to do business with.

This shift makes building a strong online presence more important than ever for real estate agents. But that's not enough -- agents also need to become content creators who use their platforms to connect with their ideal customers.

Patricia recommends using mobile editing apps like CapCut to create relevant, authentic content. The duo also suggests investing in tools like CapCut Pro, Repurpose IO, and Later to streamline content posting across multiple platforms. It's all about creating content that resonates with you and your audience without exhausting yourself, and apps like these can make all the difference.

How Do You Find Inspiration for Social Media Posts? Create Some Localized Content!

So why isn't every agent out there going viral? If you've ever tried to build up your social media presence, you know one of the big challenges of creating content is figuring out where to find inspiration. Thankfully, Patricia and Tony have a solution for that.

They collaborate with local businesses and institutions to establish a reputation for themselves as local experts in their areas. For example, if they partner with a hospital, they know that has the potentail to connect with military families relocating to North Nashville. It's all about establishing your credibility by connecting with strategic partners so you can show your future clients they can trust you.

AI Tips for Real Estate Agents

For real estate agents looking to dip their toes into social media and AI, Tony and Patricia offer several tips you can use today:

• Start Small: Begin with creating a business page on social media and post short, authentic videos.

• Know Your Audience: Tailor your content to the interests and needs of your target market.

• Use AI Tools: Integrate AI to handle repetitive tasks like summarizing conversations and drafting email templates.

• Stay Relatable: Share everyday experiences to build a genuine connection with your audience.

Start Using AI Tools in Real Estate Marketing

Our chat with Tony and Patricia shows the powerful connection between AI and real estate marketing. The future of real estate lies in embracing these technologies, and there’s no better time than now to start integrating them into your business processes.

If you want to hear our full interview with Patricia and Tony, check out the podcast episode we did with them: Realestatable 047: From Unengaged to Unstoppable: The AI Advantage with The Unengaged Agent.

If you would like to learn more on how to use AI tools in your marketing efforts, visit their website: The Unengaged Agent.